I was working 100% independently on this freelance project in direct contact with the CEO of Smead who had found me through my online portfolio and had originally simply requested a logo design. He was so satisfied with the logo design he requested a full mobile app design from wireframe to high fidelity prototype to be shipped to his development team.
I chose Helvetica Neue thin to keep a clean and modern look.
These are some pretty vibrant colors but essentially I wanted to imply some user interface elements with the colors. Green implies new. Yellow is - note this is something you should see but isn't too big of a deal. Red is a, warning you need to deal with this.
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